Privacy Policy

Last Updated: 23 June 2026

PowerUp Digital ("we", "our", or "us") is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit www.powerupdigital.co.uk (the "Website"), contact us, or engage our services.

We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable privacy laws.

1. Who We Are

PowerUp Digital is a sole trader business providing digital marketing services.

For the purposes of UK data protection law, PowerUp Digital is the data controller responsible for your personal information.

Email: info@powerupdigital.co.uk

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us using the email address above.

2. Information We Collect

Information You Provide

We may collect personal information that you voluntarily provide, including:

  • Name

  • Email address

  • Telephone number

  • Business name

  • Website URL

  • Information submitted through contact forms

  • Information provided during consultations, enquiries, or service discussions

Information Collected Automatically

When you visit our Website, we may automatically collect:

  • IP address

  • Browser type and version

  • Device information

  • Operating system

  • Website usage data

  • Pages viewed

  • Time spent on pages

  • Referral sources

  • Cookie and tracking information

3. How We Use Your Information

We may use your personal information to:

  • Respond to enquiries and requests

  • Provide digital marketing services

  • Communicate with prospective and existing clients

  • Manage client relationships

  • Deliver quotations and proposals

  • Improve our Website and services

  • Monitor Website performance and analytics

  • Send marketing communications where permitted by law

  • Comply with legal and regulatory obligations

4. Legal Basis for Processing

We process personal data under one or more of the following legal bases:

Consent

Where you have given us permission to process your data.

Contract

Where processing is necessary to provide services you have requested or agreed to receive.

Legitimate Interests

Where processing is necessary for our legitimate business interests, provided those interests do not override your rights and freedoms.

Legal Obligations

Where we are required to process information to comply with applicable laws and regulations.

5. Marketing Communications

If you contact us regarding our services, we may communicate with you about your enquiry.

Where required by law, we will obtain your consent before sending marketing communications.

You may unsubscribe from marketing communications at any time by:

6. Cookies and Tracking Technologies

Our Website may use cookies and similar technologies to improve user experience, analyse Website performance, and support advertising activities.

Cookies may include:

  • Essential cookies

  • Analytics cookies

  • Functional cookies

  • Marketing cookies

We may use third-party services such as:

  • Google Analytics

  • Google Ads

  • Meta (Facebook) Pixel

  • LinkedIn Insight Tag

  • Other analytics and advertising platforms relevant to our services

You can control cookies through your browser settings and any cookie consent tools available on our Website.

7. Sharing Your Information

We do not sell your personal information.

We may share your information with trusted third parties where necessary to operate our business, including:

  • Website hosting providers

  • Analytics providers

  • Email service providers

  • CRM providers

  • Advertising platforms

  • Professional advisers

  • Legal and regulatory authorities where required by law

These providers are required to process personal information securely and in accordance with applicable data protection laws.

8. International Data Transfers

Some service providers may process personal data outside the United Kingdom.

Where personal information is transferred internationally, we ensure appropriate safeguards are in place, including:

  • UK-approved International Data Transfer Agreements (IDTA)

  • Adequacy decisions

  • Standard Contractual Clauses or equivalent safeguards

9. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including legal, regulatory, accounting, and reporting obligations.

When information is no longer required, it will be securely deleted or anonymised.

10. Data Security

We take appropriate technical and organisational measures to protect personal information from:

  • Unauthorised access

  • Loss

  • Misuse

  • Alteration

  • Disclosure

  • Destruction

However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

11. Your Rights

Under UK GDPR, you have the right to:

  • Request access to your personal data

  • Request correction of inaccurate information

  • Request erasure of your personal data

  • Request restriction of processing

  • Object to processing

  • Request data portability

  • Withdraw consent where processing is based on consent

To exercise any of these rights, please contact us at info@powerupdigital.co.uk.

12. Complaints

If you have concerns about how we handle your personal information, please contact us first so we can attempt to resolve the issue.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).

Website: https://ico.org.uk

Telephone: 0303 123 1113

13. Third-Party Websites

Our Website may contain links to third-party websites.

We are not responsible for the privacy practices, content, or policies of third-party websites and encourage you to review their privacy policies before providing any personal information.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any updates will be published on this page with a revised "Last Updated" date.

We encourage users to review this Privacy Policy periodically.

15. Contact Us

If you have any questions regarding this Privacy Policy or your personal information, please contact:

Power Up Digital

Email: info@powerupdigital.co.uk