Cookie Policy

Last Updated: 23 June 2026

This Cookie Policy explains how PowerUp Digital ("we", "our", or "us") uses cookies and similar technologies on www.powerupdigital.co.uk (the "Website").

By using our Website, you agree to the use of cookies as described in this Policy, subject to any preferences you select through our cookie consent banner.

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function properly, improve user experience, analyse performance, and support advertising and marketing activities.

Cookies can be:

  • Session Cookies – deleted when you close your browser.

  • Persistent Cookies – remain on your device until they expire or are deleted.

  • First-Party Cookies – set directly by our Website.

  • Third-Party Cookies – set by external services we use.

How We Use Cookies

We use cookies and similar technologies to:

  • Ensure the Website functions correctly.

  • Improve Website performance and user experience.

  • Analyse visitor behaviour and traffic patterns.

  • Measure the effectiveness of advertising campaigns.

  • Track conversions and enquiries.

  • Support remarketing and advertising activities.

Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the Website to function and cannot be switched off.

Examples include:

  • Security cookies

  • Session management cookies

  • Cookie preference settings

These cookies do not require consent.

Analytics Cookies

These cookies help us understand how visitors use our Website.

They may collect information such as:

  • Pages visited

  • Time spent on pages

  • Traffic sources

  • Device and browser information

  • General geographic location

We may use:

  • Google Analytics 4 (GA4)

  • Google Tag Manager

These cookies are only used with your consent.

Marketing and Advertising Cookies

These cookies help us measure advertising performance and show relevant advertisements.

We may use:

  • Meta Pixel (Facebook and Instagram)

  • Google Ads Conversion Tracking

  • Google Ads Remarketing

  • LinkedIn Insight Tag

  • TikTok Pixel

  • Other advertising and conversion tracking platforms used in connection with our marketing services

These technologies may track actions taken on our Website, such as:

  • Form submissions

  • Page visits

  • Button clicks

  • Enquiries

  • Conversion events

These cookies are only used with your consent.

Functional Cookies

These cookies help improve Website functionality and user experience.

They may remember:

  • User preferences

  • Language settings

  • Previously entered information

These cookies may require consent depending on their purpose.

Third-Party Services

Our Website may use third-party services that place cookies or similar tracking technologies on your device.

These providers may include:

  • Google

  • Meta (Facebook and Instagram)

  • LinkedIn

  • TikTok

  • Website hosting providers

  • Analytics providers

  • CRM and lead management systems

  • Appointment booking platforms

Each provider has its own privacy and cookie policies governing how information is processed.

Managing Your Cookie Preferences

When you first visit our Website, you will be presented with a cookie consent banner allowing you to:

  • Accept all cookies

  • Reject non-essential cookies

  • Manage your cookie preferences

You can also control cookies through your browser settings.

Most browsers allow you to:

  • View stored cookies

  • Delete cookies

  • Block cookies entirely

  • Block specific websites from setting cookies

Please note that disabling certain cookies may affect Website functionality.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices.

Any updates will be published on this page with a revised "Last Updated" date.

Contact Us

If you have any questions about our use of cookies, please contact:

PowerUp Digital

Email: info@powerupdigital.co.uk